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July 27, 2007

Think Before You Link

Dear Larry,

I just received what I thought was an e-card from a friend, but it looked a little fishy so I didn’t click the link to the card. Can you tell me if this is safe?

S. F.

Dear S. F.,

Ahhh. If only everyone who surfed the Internet was as smart and careful as you...

Everyone should be on the lookout for this latest e-mail scam: the phony e-greeting card. It goes something like this:

To: larry.schneider@accentoncomputers.com
From: AmericanGreetings.com (or some other official sounding address)
Re: Your e-Card

Hi. Your Friend (or Neighbor or Colleague or Family Member, etc.) has sent you a postcard.
See your card as often as you wish during the next 15 days by clicking the link below:
http://67.182.180.150/?19d3383b4c009ee64d82c3a9ebeed43560 or copy and paste it into your browser’s “Address” box (where Internet addresses go).
We hope you enjoy your awesome card.
Wishing you the best,
Postmaster,
americangreetings.com

The first clue was the fact that the message wasn’t sent from an e-mail address that was known to you. Secondly, it generically referred to a “friend” or “colleague” (though honestly it could just as easily have mentioned a common name like Jim or Mary).

But the real kicker was the link: The web site it wanted to direct you to was represented by an IP address—http://67.182.180.150/...)—and not a well known web site such as http://www.hallmark.com/... or http://www.americangreetings.com/... Furthermore, a real e-card would normally mention the full name of the sender like this: “Larry Schneider has sent you an e-card.”

Unfortunately, if unsuspecting people start clicking these links and get their computers infected with spyware, or worse, a virus, the scammers who send these out will start getting more sophisticated. For instance, the e-card might ask you to click a graphic image to view your card or simply say click here (in fact, Hallmark e-cards already do that).

Worse yet, it might say to view your card, click the following link: http://www.hallmark.com..., yet when you click the link, it doesn’t send you to Hallmark’s web site at all, but to some other location. That’s because the link text, which is what you see, doesn’t actually have to match up with the actual link address, which you often don’t see.

However, any good e-mail program or web browser will always display the true link address so you can check it out before you actually go ahead and click. For instance, Outlook Express and Internet Explorer both display the link in a status bar at the bottom of the window whenever you hover your mouse over a link. Microsoft Outlook displays the link in a small tooltip window that pops up next to the link when you hover your mouse over it.

The moral of the story is this—and it applies to any e-mail you receive that asks you to click something to take you to a web site—Think Before You Link!

This is Larry Schneider, logging off.

 

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