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May 15, 2009

About Facebook

Dear Larry,

I’ve decided to take the plunge and join Facebook. Any advice before I immerse myself?

L. G.

Dear L. G.,

Social networking web sites—most notably Facebook, but also MySpace, LinkedIn, and others—are quickly becoming the place to go on the Internet for e-mailing, chatting, photo sharing, and catching up with old and new friends alike. And as Facebook users get more of their friends to join in the party along with their friends’ friends, and their friends, it’s only a matter of time before it catches up to you, too.

Social networking boils down to the sharing of information. But Facebook doesn’t know where you draw the line between public and private information. Furthermore, headhunters, potential employers, college admissions officers and the like are quickly realizing that your Facebook presence tells them a lot about who you are as a person. Therefore, before you accept your first friend request, post your first picture, or share what’s on your mind, it’s best you do your homework.

To better control who knows what and when, create Facebook Friend Lists (click the Create link on your home page). At the very least, you might categorize a Facebook friend as a “friend,” a member of your family, or a professional colleague. Or you might keep track of a group of friends who are interested in your theater activities. Now, the next time you post a picture or send out a Facebook e-mail, for example, you can control which of your friends can see it.

Most importantly, pay a visit to Facebook’s Privacy Settings (at the top of the page, click Settings, Privacy Settings). For starters, click Profile. Just who should have access to your profile information, photos of you, your educational background, your contact information, and who your friends are? Consider limiting some or most of the settings here to Friends Only or, in some cases, only certain friends or friend lists (choose Customize).

Return to Privacy Settings, and choose Search. Who should be able to find you on Facebook? And what should someone who performs a search be able to find out about you? Do you want Google and other search engines to be able to tap into the public portion of your Facebook profile? Choose carefully.

Next in line: New Feeds and Wall Postings. Should friends of friends of friends be able to see what you write on someone’s wall or what someone writes about you (embarrassing or otherwise)? Do you want the world to know that you just broke off your engagement or recently got dumped? Take control of the flow of information before it gets out of control.

Keep in mind that I’m not suggesting you totally lock down your Facebook privacy settings. In many respects, that defeats the entire purpose of social networking. But as with networking in real life, it’s important you set the ground rules before you start sharing your innermost secrets.

This is Larry Schneider, logging off.

 

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